Q4 2025 Newsletter
From the CEO
By Curt Hill
In this edition of our quarterly newsletter, I am going to complete the review of the senior values that Donna, Paula, Jana, and I created in the summer of 2023 when we re-imagined PMRG, and aligned on that what our Ultimate Intent is: Creating the Extraordinary, Together. If you’re new to these newsletters, or you haven’t had the opportunity to read previous editions, you can find them here: PMRG Newsletters.
To date, I’ve discussed the values of communication, partnership, integrity, and courage. The final of our senior values is love, which, while not generally talked about in the context of business, is the senior value of our senior values for us!
When we say love, what we mean is this: we honor and respect other deeply—an unconditional acceptance. We have compassion for what it takes to live and work in this world. We bring a generosity of spirit to others and our work. For us, this ties everything together in the BluPrint work. Love is fundamental to our other senior values, and each value is an expression of that underlying love. It is embedded in every aspect of the Declaration of the Future, whether it is in what we promise, what we see, what we stand for, or who we are.
We love the opportunity we have to make the difference we make for you, our clients, as we go about the business of creating the extraordinary, together, and we love the business we have built.
Our experience of the work we did in June of 2023 is that it has made a real difference for us, and by virtue of that, for you. If you have any interest in this sort of work for your organization, please let me know and I’ll get you in touch. Out of doing work and keeping it alive, we really do see that everyone involved in the process of medical reimbursement is collaborating in partnership—a new model for doing business!
Celebrating Our Newly
COPC-Certified Team Members
We’re excited to recognize several team members who have been with PMRG for over 5 years who recently earned their Certified Ophthalmology Professional Coder (COPC) credential through the AAPC. This specialized certification requires deep knowledge of ophthalmology coding, documentation, and payer rules—making it a significant professional achievement.
Their hard work strengthens our entire billing team and enhances the accuracy, compliance, and overall service we provide to our clients. We’re proud of their dedication and grateful for the expertise they bring to our organization each day.
Congratulations to our newly certified COPCs!
Cynthia Castañeda
Brittany Charnot
Michelle Develder
Beth Haddix
Hannah Hughes
Marina Ivancic
Colleen Jenkins
Rebecca Malivuk
Susana Roman
Lisa Spizzirri
Strategic Goals for Practice Administrators in 2026
The healthcare landscape is evolving faster than ever. For those of us running busy practices, simply maintaining the status quo is no longer a viable strategy. As we turn our attention to 2026, setting clear, impactful strategic goals is paramount to ensuring financial health, operational efficiency, and superior patient care.
A well-rounded strategic plan shouldn't just focus on revenue; it must address the patient experience, staff development, and technological adoption.
Below is a framework to kickstart your own 2026 Strategic Goal planning session!
Pillar 1: Optimize Revenue Cycle Management (RCM) & Financial Health
A strong practice must have a rock-solid financial foundation. RCM isn't just about collecting money; it's about making sure you collect the right money efficiently and compliantly.
Analyze Payer Mix and Contract Performance: Don't just accept what the payers offer. Actively identify low-performing contracts and prepare to renegotiate or even cancel them if they aren't supporting your practice's financial needs.
Audit Billing and Coding Practices: Compliance is key. We are increasing the number of charts audited to ensure accuracy, reduce claim rejections, and protect against future audits.
Pillar 2: Enhance Patient Access & Experience
In a competitive market, the patient experience is your greatest differentiator. We are working to make every interaction seamless, from the first call to follow-up care.
Analyze Appointment Availability & Wait Times: Identify the "bottlenecks" in your schedule. Ensure you have dedicated efforts to swiftly schedule new patients while meeting the needs of your existing patient base.
Streamline Patient Onboarding & Check-in: Evaluate every step of the registration process. Can you move forms online? Can technology automate check-in? Time is respect in the patient's eyes.
Gather and Act on Patient Feedback: Regularly administer patient surveys. Crucially, implement tangible changes based on the feedback to directly address pain points and complaints.
Pillar 3: Leveraging Technology & Data Analytics
Your technology stack should be a powerful asset, not a burden. We are focusing on maximizing our current tools and exploring next-generation solutions.
Explore Patient Engagement Platforms: Move beyond the basic portal. Look for tools offering automated recalls, health education, and perhaps even remote monitoring capabilities.
Evaluate AI/Automation Opportunities: Identify mundane, high-volume administrative tasks (scheduling, pre-authorizations). AI-powered tools can free up your staff to focus on high-value patient care.
Assess Cybersecurity Measures: In partnership with our IT provider, we are strengthening our defenses to ensure patient data security, HIPAA compliance, and meet MIPS requirements.
Pillar 4: Recruitment, Retention, and Staff Development
Your team is your most valuable resource. Investing in them directly translates to better patient care and reduced turnover costs.
Staff Training and Professional Development: Commit to ongoing training for both clinical and administrative teams. Staff who feel valued and challenged are more likely to stay.
Performance Management System Review: Go beyond the annual review. We are looking to implement mid-year feedback sessions and goal-setting check-ins to provide timely coaching and recognition.
Employee Engagement and Retention Initiatives: Develop strategies beyond compensation, such as professional growth opportunities, recognition programs, and work-life balance initiatives.
These goals are ambitious, but they are designed to move your practice forward, not simply keep you standing still. Strategic planning is a continuous cycle, not a one-time event.
By dedicating resources to these key areas, you will set your practice up for success, not just in revenue, but in providing the highest quality, most efficient care possible. I encourage you to use this list as a catalyst for your own 2026 planning.
If you want help or coaching on implementing all or part of these recommendations, please contact me at maggiejean75@gmail.com.
Employee Spotlight: Hannah Gidney
This quarter we’d like to introduce you to Hannah Gidney. Hannah started in the call center at PMRG in 2017 with no prior insurance billing knowledge. “With the help of the amazing people at this company, I was able to work my way up to billing team lead,” said Hannah. “I’m very grateful for all the opportunities I’ve been given! PMRG is truly a great company to work for!”
In April 2025, Hannah became a first-time mom to a beautiful baby girl, Laena. In November 2025, Hannah and her husband celebrated their first wedding anniversary. When Hannah isn’t working, she’s usually spending time with family and friends. She also enjoys traveling, reading and cooking.
Thank you, Hannah, for being part of the PMRG team, and congratulations on your new baby and first wedding anniversary!